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Week Ending June 14th 2008

Posted Mon 9 Jun 2008 9:22AM BST by James Masterton in Chart Watch UK
Amazing isn't it. I have had the best part of a week to work out just how to open this week's Chart Watch in a manner which conveys an appropriate level of astonishment at the Number One single this week. What has happened this week is so utterly unexpected that maybe mere words cannot do the job. Let's go for a sound instead.

oooooooh

When the Mint Royale track 'Singin' In The Rain' crept onto the singles chart last week as a result of its use in the winning performance of Britain's Got Talent, it was at best a brief curiosity. Sure, we idly wondered whether any resultant sales from the final show would translate into a higher chart position this week, but the general feeling was that whatever impact the TV show had, it would quickly become yesterday's news. Little did we guess that the combined impact of the Saturday broadcast of the BGT final combined with a rush re-release of the single would result in the three year old dance track rocketing to the very top of the singles chart. A fortnight ago the track was a long forgotten novelty record. Now thanks to a teenage dancer and a rain machine lit in blue, it becomes a best seller.

As we mentioned last week, the track was originally a special commission from the ad agency responsible for a 2005 TV commercial for Volkswagen. In the ad, Gene Kelly's famous dance routine from the film 'Singin' In The Rain' was re-imagined thanks to some state of the art cgi as a spectacular breakdance routine. Although it was never intended to be a single, the commercial had enough of an impact to lead to the music being released commercially a few months later. For all the hype however it was little more than a minor hit, entering at Number 20 in early September 2005 and rocketing out of the chart soon afterwards. As I wrote at the time: "The only mystery really is why it has taken so long for the track to hit the shops - releasing it at the same time as the commercial hit the screens would surely have guaranteed a much larger hit."

All good things come to those who wait I guess. It means that Mint Royale - originally a group but these days generally just producer Neil Claxton - have far and away their biggest single ever, over eight years since they first made their chart debut. Until today their first single remained their biggest, the rather sweet 'Don't Falter' which peaked at Number 15 in February 2000 and which featured a guest vocal from Lauren Laverne, back when she was the singer of failed rockers Kenickie rather than the much talked of radio DJ. The uncredited vocals on 'Singin' In The Rain' are of course sampled from Gene Kelly's (now out of copyright) performance from the famous Hollywood film and by my reckoning this marks the only time in chart history that a recording from the soundtrack has made the charts, be it singles or albums. Indeed the only chart link with that most iconic of Hollywood musicals is the solitary chart entry for co-star Debbie Reynolds who managed a Number 2 hit with 'Tammy' in 1957, the song taken from the film 'Tammy And The Bachelor'.

Meanwhile the debate will rage as to whether this counts as the biggest ever "spontaneous" hit single. Whilst the chart entry of the track last week was a surprise reappearance and carried the catalogue number and chart history of the original 2005 release, the track is this week re-issued on the Syco Music label and so gets a new catalogue number and a new chart history. Instead of registering a 28-1 jump (which would have been the fourth highest ever), the single is instead listed as a "new" entry. Those who wondered out loud just how Simon Cowell was going to make money from a dancing teenager may well have just discovered the answer.

Now let's all be honest here, we know that 'Singin' In The Rain' isn't set for a long run at the top. Even taking into account the transient nature of its appeal and the fact that BGT will be all but forgotten in a week or so, the single isn't actually much cop. Even hardcore clubbers would be hard pressed to find the appeal of a track that lurches from a fifty year old sample into a bass-heavy melody that might as well have been downloaded from a royalty-free loop site. Originally conceived as a 30 second commercial and stuck on Mint Royale's album as a curiosity piece at best, the height of creativity it is not. All of which does of course potentially leave the Number One position wide open.

Still in with a shot is 'Closer' from Ne-Yo which edges ever closer to the prize of a Top 3 place whilst still only a digital single. The track moves 7-5 this week as the days until its eventual June 23 physical release tick ever closer. New in to the Top 10 are the two gravity-defying singles from two hotly tipped female stars. Leading the way is 'Love Song' from Sara Bareilles which charges 15-6 after finally going physical this week and nicely pays off the potential it displayed as a digital single. Less predictable are the prospects of 'Sweet About Me' from Gabriella Cilmi which charges 14-7 to reach its highest peak to date. As we have mentioned in previous weeks, 'Sweet About Me' was a single which actually flopped as a physical release, its sales and airplay only catching fire a month after the label assumed it was dead and buried. The single has now been charting for 14 weeks and its tale may well not be over yet.

Also moving in the right direction is Chris Brown with 'Forever' which narrowly fails to enter the Top 10 this week and instead has to content itself with the Number 11 slot. With physicals still a couple of weeks away, he looks more or a less a lock in for a place among the elite next week. Keep a weather eye out too for 'Rhythm Is A Dancer' from Snap! The sixteen year old track, reawakened thanks to a TV commercial , this week finally breaks free of its 40-30 purgatory and sneaks up to Number 23. That is now its highest chart placing since October 17 1992 and I bet you've all been counting the days since.

The very bottom end of the Top 30 is crammed with a parade of brand new singles. Leading the charge at Number 24 is Morrissey with 'All You Need Is Me', his second single of the year, the followup to 'That's How People Grow Up' which had a cup of coffee in the Top 20 back in February. Needless to say as the second single from his Greatest Hits album, its release is one for obsessives and collectors only and is unlikely to be troubling us this time next week.

Instead watch out for 'Watch Out' which arrives at Number 25 for Alex Gaudino featuring Shena. The first hit in over a year for the 'Destination Calabria' man. Like his previous hit, 'Watch Out' just oozes originality, the trademark brass stabs this time the instantly recognisable melody from 'Papa's Got A Brand New Pigbag', a hit for Pigbag in 1982 and revived in 1995 by the Perfecto Allstarz. Around as a white label since the back end of last year, the track made it online last week and will go physical next. Derivative it may be but you will be hard pressed to find an anthem as addictive as this any time before the summer kicks in for real. Featured singer Shena Winchester may not be all that familiar a name but she has a hit pedigree as long as your arm having sung on countless club tracks over the past decade and a half and in the last few years has featured on hits from De Souza, Junior Jack and Jurgen Vries. Her biggest ever chart hit was 'There's Nothing I Won't Do', a Number 4 hit for JX in the summer of 1996 although at the time she remained very much in the background, actress Karlina Grace hired instead to front the group's promotional appearances, leading to her being erroneously credited as the singer in many chart listings. Isn't dance music complicated?

Next up is Lil' Wayne whose American smash hit 'Lollipop' appears to have stiffed rather on these shores, its physical release managing little more than a 39-26 climb. It means the rapper is still waiting for a major UK hit under his own steam, his only Top 10 appearance to date coming thanks to a guest line or two on 'Soldier' from Destiny's Child which reached Number 4 in early 2005.

Also new in the shops this week were Mystery Jets with their single 'Two Doors Down'. Their second single of the year, the track at least beats the Number 34 peak of its predecessor 'Young Love' as it creeps to Number 27 but for all their appeal the New Romantic revivalists are still waiting for their first ever Top 20 hit.

Better things are I suspect in store for the single that arrives at Number 29, 'If I Never See Your Face Again' performed by the potentially legendary combination of Maroon 5 and Rihanna. Originally the first track on their album 'It Won't Be Soon Before Long', Rihanna's vocals have been added for this single release and it almost goes without saying the track is set to end their rather poor chart run that has seen their last two singles 'Wake Up Call' and 'Won't Go Home Without You' fail to even reach the Top 30. June 30 is when this goes physical and if it isn't Top 20 at the least by then I'm going back to chart prediction school.

Fans of Scooter will be up in arms if I don't at least acknowledge the arrival in the Top 40 of 'Jumping All Over The World', their first such hit since way back in 2003, but a proper analysis of the track can wait until next week. Instead let us finish by noting the impact made this week by the long awaited arrival online of the Radiohead back catalogue, accompanying the release of a new Best Of album which duly lands at Number 4 on the album chart. Their absence from online stores has been down to their belief that their albums are to be appreciated as a full body of work rather than being cherrypicked for the best bits. With the famous 'In Rainbows' honour system release having now seen them embrace the digital age in their own unique way, they have finally relented to their catalogue being available for selection. Whilst a handful of their older singles arrive just outside the Top 75, top honours are reserved for their first ever hit 'Creep' which lands way ahead of the rest at Number 37. Famously a hit in America before belatedly being appreciated on these shores, the single originally made Number 7 in September 1993, the first of what are to date their seven Top 10 hits.

31 Comments

1. Charles -
Credit has to be given to Mint Royale too for Terrorvision's #2 single, Tequila. It's Mint Royale's mixes that made the track such a big hit back in February 1999!

2. -
For those interested in disco-trash, a cover of "Singing In The Rain" was a UK Top 20 hit in 1978. It was sung by French singer Sheila (and her band B Devotion) who also had a worldwide hit with "Spacer" (produced by Chic) in late 1979.

3. Benjamin -
I don't get why OCC are listing Mint Royale with a new catalogue number - I haven't seen a new physical in the shops.

Didn't realise JX was another one of those fake acts like Cappella, Corona, Real McCoy...

4. Chris -
Personally I'm delighted to see Mint Royale finally top the charts. They're responsible for some of the best remixes of the last decade.
And congrats to Gabriella Cilmi for eventually making the top 10. It would have been a travesty had Sweet About Me flopped.
Fingers crossed for Alex Gaudino - hoping to see him hit the top 10 next week.

5. Stuart -
This may be a stupid question but please someone tell me what "W" means. It used to be "N" for new entry. Why W?

6. Yahoo! Music User -
in reply to comment 3, JX wasnt one of those acts I don't think, which the ones you mention were an agglomeration of producers. JX was Jake Williams, who did release a selection of top tunes (Restless on Tidy Trax was that labels highest charting single)

What is weird is the vocalist in the video for There's Nothing I Won't Do looks remarkably similar to Bobbi Depasois, erstwhile vocalist with K-Klass. Is she Shena under a pseudonym, or just looks similar?

7. minardifan -
Talking about JX, anyone remember the 2 different videos for Son of a Gun (new video when re-issued), which had two totally different people 'singing' to the identical vocals?! Version 1 had a skinny pale English-looking girl, version 2 had a bigger dark-skinned lady. Did they think no-one would notice?!

Well done to Mint Royale, by the way!

8. Simon -
Bordersrugby.

Thanks for asking a question that I've meant to ask for a long long time. It's either going to be a really simple answer that I'll feel stupid for not realising earlier, or it will be too complicated to make any sense.

9. Benjamin -
I meant the act was the same as those others in that they had a fake female frontist. If frontist is a word. As James says, the lady in the video is an actress called Karlina Grace.

10. -
W is short for Web, I presume, as in only Downloadable from the World Wide Web. as the internet used to be called!

11. Yahoo! Music User -
Bencook2008,

yes absolutely - understood. Cappella, Anticappella, Clubhouse, Mars Plastic were even more faceless. Just the producer who happened to be in the office at the time, whipped out a piece of Italian House!

Still not convinced the about the actress in the video. Check out the videoes on youtube for There's Nothing I Won't Do and K-Klass' Let Me Show You - compare and contrast!

12. PAUL -
I'd like to know how Mint Royale can this week be classified as a 'NEW' entry straight in at #1, as despite being listed with a new catalogue number i've yet to see any 'NEW' physically released product and clearly it was listed last week as a re-entry at #28?

I've been trying and trying patiently to get my head round this ridiculous rule that OCC introduced around the time of downloads being added to the chart and i've failed miserably. Does anyone else understand fully how this works?

In my book, as i stated in last week's thread, with so few of the original direction records cds format from 1995 troubling the record stores' shelves and nearly all of it's sales being in download format, this is surely the highest charting download only single ever, isn't it?

Like many other readers and contributors of these pages, I do still visit my local record shop each week to see what's out and to purchase new physical product, but as many have mentioned, the shelf space dedicated to new physical singles is forever dwindling and with Woolworths exiting the market later this year, it will leave just HMV and a few local independant shops to stock what was once the format of choice and a viable, essential purchase. I still maintain, like my good friend Theo Loyla who commented last week, that part of the physical singles demise is due to the digital equivalent being made available too early, thus destroying many potential physical sales. The answer is to issue the physical at the same time as digital (or before) and to offer more content, be it more mixes, videos etc. Basically something you can only get with physical.

As a DJ of some 30 years now i can sadly admit that much of the buzz and excitement of buying a new physical CD single has been lost to the advancement and almost domination of digital downloads. I used to so enjoy handling and smelling a new piece of 12'' vinyl and the thrill of handling a new CD single with sometimes 8 or more mixes on it was also a delight. As Bucks Fizz proclaimed ' Now Those Days Are Gone'.

13. PAUL -
*sorry that should of couse had read 2005 not 1995 !

14. PAUL -
A quick check on HMV's website and even a google search suggests no firm evidence that Mint Royale has or is about to be re-issued physically as a CD single with a new catalogue number. So does James know something we don't?

15. PAUL -
Unless i'm mistaken all of this lot (released last week physically) FAILED to even make this week's TOP 100 Singles Chart?

JASON MRAZ - I'M YOURS (Excellent single - Why?)
R.E.M - Hollow Man (Everyone has the album)
SEBASTIAN TELLIER - Divine (excellent song but why only a 7'' +12'' issue? A bigger Eurovision flop than Andy Abraham!)
BLACKOUT CREW - BBBBounce (Around for ages and released way too late )
DJ DISCIPLE (Feat. Dawn Tallman) - Work It Out (Ditto above)
LYKKE LI - I'm Good I'm gone (good new talent -no airplay though)
NIGHTWISH - The Islander (Everyone has the album)

Hugely disappointed about Jason Mraz - This is one of my feel good summer anthems and really should have been a Top 20 hit. Can only put it down to Radio 1 not playing or supporting it?

16. marc -
What`s going wrong with the U.K. Charts this year? Where have all the great alternative music gone? Much too much american bull [profane]...
I hope it will get better second half of the year.

17. Iain -
The race for next week's number one should be interesting if Mint Royale's novelty wears off as quickly as James suggests.

It will possibly be between Rihanna and Ne-yo. Ne-yo of course being the guy that wrote 'Take A Bow'. I don't really see there being any other contenders. That said the charts are becoming less and less predictable these days, and despite the download vs physical debate, I think the charts are far more exciting these days than they were say, 4 years ago.

18. Colin -
#17 - couldn't agree more. I've been chart watching since the early 80s. Back then, it was "will it get to number one and how long will it stay there"? Then it was "will it enter at number one", then it was "god, everything gets to no 1 these days", then it was "will it last more than a week" (not just McFly!). Now we've got climbers, long runners, in and outers, 4,5,6,7 week stays at no 1, bullets out of nowhere, slow burners and all sorts of other things too. All we need now are two singles by the same artist at nos 1 and 2. When was the last time that happened - Madonna in 85?

Great to see what the public wants to buy doing well, rather than what the record companies want them to buy. OK, so you get the odd novelty, but that's always happened - Kinky Boots or Donald Where's yer troosers anyone?

I will miss physical formats though - a special edition download doesn't have quite the same appeal as a Madonna twelve inch picture disc, a Take That CD sized calendar or even a freeby foldout Voice of the Beehive (!) poster (even if they were probably all chart ineligible).

19. Yahoo! Music User -
VOICE OF THE BEEHIVE - WHERE ARE YOU???!!!

20. Anthony -
I presume that the new catalogue number for Mint Royale is a new DOWNLOAD catalogue number. It seems Simon Cowell has capitalised on the surprising success of the track by releasing it to download on his own label. It's not out on CD anywhere, so that must be the answer. Mention must also be made of Tigerstyle's #61 new entry with the tune that BGT runners-up Signature used. A rare bhangra hit!
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