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Week Ending June 28th 2008

Posted Sun 22 Jun 2008 9:23PM BST by James Masterton in Chart Watch UK

Although conventional wisdom has it that the path to immortality runs via a Number One single, for every famous act that has topped the singles chart there are many others who have never quite made it. 22 years into their chart career Bon Jovi have yet to top the UK charts. There is no place in the list of Number One hits for 80s legends such as The Cure or The Smiths. Neither the Stone Roses nor the Happy Mondays turned their status as 90s chart royalty into chart topping records and the big players from the Britpop era such as Pulp or Supergrass remain missing from the history making lists.

Of late, the biggest act never to have had a Number One hit were Coldplay. Twice they had come close with singles that most would regard as classics of their era. 'In My Place' in 2002 was stuck at Number 2 behind Darius and three years later 'Speed Of Sound' came second to Crazy Frog. That notorious chart brought back memories of 'Vienna' from Ultravox missing out to Joe Dolce in the early 80s in a classic case of a justifiably revered record locked out of Number One by a shite novelty track.

Today of course, one of music's most celebrated ducks is finally broken as Coldplay's 'Viva La Vida' sits proud as the biggest selling single of the week. As has been well documented here, its route to the top has been both steady and totally invisible. Made available to buy in the same week as lead single 'Violet Hill', the track was nonetheless disqualified from the charts thanks to a creative iTunes promotion which meant advance purchasers of the full album were given immediate access to its title track as a taster. Selling enough to make a notional Number 13 in its first week available and having nestled near the top of the online stores' own chart rankings for the last month or so, the "invisible" single has continued to climb. With the album now fully available from all outlets the illegal advance purchase offer no longer applies, clearing the way for 'Viva La Vida' to debut in spectacular style at the top of the singles chart and give Coldplay their biggest ever hit.

It means that for the first time since the heady days of 'Umbrella' last summer the UK and US charts are in perfect sync with Coldplay this week having also taken 'Viva La Vida' to the top, the first British group since the Spice Girls to land a Number One on the Hot 100. As if this tale was extraordinary enough to begin with, Viva La Vida has achieved its chart success without a promotional video to accompany it. We're promised that one is coming, a big budget epic directed by Anton Corbjin, but for the moment it just isn't ready and in any case 'Violet Hill' is officially the current single from the group, with 'Viva La Vida' still listed in the "coming soon" section of all reliable release schedules. The only promotional clips available to promote the track are their live performance at the recent Video Music Awards and a 30 second iTunes advert that aired during the pre-release promotional period for the album.

As for the record itself, it is without a doubt entirely appropriate that it becomes their first ever Number One as the Coldplay single it is officially OK to like. A lavishly orchestrated epic replete with timpani rolls and an overwhelming sense of the majestic, the song uses the tried and tested trick of using a fantasy kingdom as a metaphor for love, Chris Martin acting as the deposed monarch whose empire has crumbled before his eyes and ears as the love of his life has deserted him. It is the kind of track that only a group at the very height of their powers could ever dare attempt and the kind of one shot performance that if successful can imprint itself on peoples memories for generations to come. 'Viva La Vida' is a single so good that they will almost certainly never be able to surpass it, the benefit being of course that as a Number One record they don't ever have to try.

As always we have to offer up a small cup of consolation to the chart runner up whose achievements risk being eclipsed by all that is going on above. Ne-Yo ascends to Number 2 with 'Closer', missing out in the face of overwhelming opposition on a second Number One single. Indeed the Top 10 is kind to all most of its other visiting American stars with Chris Brown moving 8-5 with 'Forever' and Jordin Sparks continuing her chart storming form with a 22-10 rise for 'No Air' (still a download only single until next month of course). This feat also incidentally gives Chris Brown two simultaneous Top 10 singles due to his guest starring role on the 'No Air'. By a strange quirk it is Sparks' chart performance that denies Coldplay a Top 10 double as at the very end of the week it edged out the resurgent 'Violet Hill' for the final place, leaving the "other" Coldplay single languishing at Number 11.

The second highest new entry of the week is a single which can be seen as an attempt to recapture lightning in a bottle. The decision of Linkin Park to team up with Jay-Z for a hip-hop remake of their own 'Numb' resulted in one of the most enduring hit singles either act are ever likely to have, the 'Numb/Encore' single in this country having been a constant seller in the three and a half years since its release, the Number 14 hit still to this day an occasional Top 75 visitor. Now the group renew their association with the non-singing world as they team up with Busta Rhymes on 'We Made It' which crashes into the chart at the same position that represented the peak of 'Numb/Encore' all those years ago. The lead single from Rhymes' new album, it may not be the instant classic its illustrious predecessor was but there is no doubt it has crossover potential carved all the way through, containing enough of Busta Rhymes' machine-gun vocals to satisfy his own crowd but with Chester Bennington and Mike Shinoda having enough mic time to make this a worthy addition to the Linkin Park cannon. A download smash way ahead of its projected June 30 physical release date it once again doesn't take a chartwatching genuis to expect to see this in the Top 10 in fairly short order.

Just two places below we have another chart debut for a similarly celebrated if rather more musically distinct American import. Pop-rock group the Jonas Brothers make their British chart debut at Number 16 with 'SOS', a track which was a hit stateside as long ago as last summer, their self-titled second album (released this week) now the focus of breaking the trio in Europe. As a group you can see your potential, three fresh faced young guys making harmless teen-friendly rock and doing it with a credibility that somehow British equivalents such as McFly always seem to lack (although it will escape nobody's attention that the Jonas Brothers have in the past recorded their own version of Busted's 'Year 3000'). I remain to be convinced just how much of a market there is for them on these shores at present, but at the end of the day there is never enough summery feelgood pop on the singles chart to go round so 'SOS' for all its lightweight nature is a welcome addition to the ranks.

Those who thought the boy band concept was dead in the water clearly don't include the people behind Billiam whose single 'My Generation' arrives at Number 23. It is the second single for the group after their debut 'Beautiful Ones' had a brief moment in the spotlight with a Number 32 entry in September last year. As befits their none more 90s music and image they are promoting themselves the good old fashioned way, enouraging word of mouth "street teams", doing nightclub and school PAs, supporting acts such as Girls Aloud and cultivating an image that means they neatly straddle both the gay market (check out the naked flyers) and the ranks of boy-hungry teen girls who busily bombard their MySpace page with badly spelled messages of adulation. Their only obstacle is the very nature of their music. Based as they are on a template that wore out its welcome some years ago, true stardom will only come if their music is so spectacularly good that their marketing becomes almost an irrelevance. As fun and inoffensive as 'My Generation' is, the new Take That they sadly are not.

Three more future hits penetrate the Top 30. Leading the pack is Madonna with new single 'Give It 2 Me' which is slowly but surely picking up speed as its release proper as a single approaches. For now the album track is at 25 with a proper single release still a month away. Also rising steadily is Flo Rida who moves 40-27 with 'Elevator' ahead of its physical release this week (June 23). Its lack of progress to date suggests that a physical move may not even catapult it into the Top 20, despite a co-credit for producer Timbaland whose magic clearly doesn't work for absolutely everyone. Also newly arriving is 'Photograph' from Nickelback. The unexpected and frankly quite staggering success of 'Rockstar' has clearly convinced their label that there is life yet in the now three year old 'All The Right Reasons' album, hence the reactivation of the track which started out as its lead single in late 2005. Second time around it matches its original peak, one week ahead of being physically re-released, although bearing in mind that most physical singles are snapped up by dedicated fans and collectors who presumably already have the original issue, is there anyone around who is still interested?

Finally for this week I'll leave you with the single that enters the chart at Number 40 this week, giving Weezer their first Top 40 single in over three years. Much talked about new single 'Pork And Beans' kind of falls into what has become known as the OK Go trap, a song that has an eye catching and instantly memorable video which almost - but not quite - covers up the fact that there isn't actually much substance to the music itself. Never mind for the video is at the very least one of their finest moments ever, the stars of just about every internet meme of the last five years - from Tay Zonday through Chris Crocker, Caitlin Upton, Star Wars Kid and the Evolution Of Dance guy, most of whom reappear to mime the song in the situations that made their original videos famous in the first place. Only the very churlish would point out too loudly that Barenaked Ladies had a similar idea a couple of years ago (with many of the same cast appearing), the video to 'Pork And Beans' is one of those you have to see at least once, if only to reassure yourself that your life isn't so tied to the online world that you get every single reference it contains.

40 Comments

1. Terry -
It was The Jam's 'Town Called Malice' that prevented The Stranglers from getting to no. 1 back in the day. The Joe Dolce Music Theatre's record had 'Vienna' by Ultravox stuck behind it.

2. Yahoo! Music User -
James, I know you're usually bang on the money with your chart commentaries, but I am shocked at this week's glaring schoolboy error! Any half-decent pub quizzer would know that it was Vienna by Ultravox and not Golden Brown by The Stranglers which was kept off Number One by Joe Dolce's Shaddap You Face. Back to the Guiness Book of Hit Singles for you, young man!

3. Yahoo! Music User -
surprised that the main gimmick Billiam used to chart this high wasn't mentioned. "My Generation" has no less than FIFTY different versions available to purchase! watch the song drop out of top 75 next week, just like "Beautiful Ones" did.

4. Iain -
Pleasing to see Mint Royale drop 1-8, considering is was no.2 in the midweeks, it looks like its chart life will soon end. Well done to Coldplay, but am I the only one to find them a bit average?

Also it doesn't look too good for Maroon 5 and Rihanna's single which has stuttered around the bottom top 30 for the last three weeks. I can't imagine it progressing much further next week, when physical sales will be added.

5. James Masterton -
Yes, that's me misremembering things isn't it. Consider this an acknowledgement of the error, time to tweak that bit of the text I think.

6. Yahoo! Music User -
The most surprising act to never reach number 1 in their history has been the Who. They made 2 twice with "My Generation" and "I'm a Boy". A good site to visit for you fellow chart lovers is www.chartstats.com

7. Yahoo! Music User -
Gutted that Coldplay are still releasing records, let alone finally get a #1. They make me feel embarrassed to know where the British Isles are, let alone that I share their heritage. If only Mint Royale could have staved them off for a while longer - that woulda brought a smile to my face! (Grumble over - back to my Barry Adamson records, now!)...

8. Yahoo! Music User -
What I'd like to know is whether the song credited as "Lost" by Coldplay (and which sits at #55 this week) is actually the song "Lost?" or the song "Lost!". Or is it online sales for both added together? Can anyone shed some light on this?

9. Martin -
Billiam's success, as well as the 50 remixes of their song, is down to them plugging it after every song they did supporting Girls Aloud (they had to pay for the slot BTW), and the text number being mentioned all the time.

Watch out for GA's main support group The Saturdays (featuring two of S Club 8, all grown up now), who release their song in late-July. Their video is already #1 on The Box.

10. AJG -
Someone will probably correct me, but isn't Rockstar now the longest running continuous top 40 hit sinc FGTH's Relax?

11. Yahoo! Music User -
It's quite astonishing that this Coldplay record is number 1 really - I mean it's not like it's had much radio airplay has it? It's worthy of number 1 but I'm just surprised it's had enough exposure to make it already. It's also baffling that radio programmers haven't had the sense to playlist it of their own accord too.

Billiam - everyone who is involved should leave the music industry immediately. This would have sounded lame in 1996. Makes OTT and Upside Down sound like The Beatles. The concept of a boyband could still work, but these boys don't have what it takes, and the material is just plain awful. How much longer are they going to be spunking money away on this hopeless project?

It's quite amusing to see the Jonas Brothers only making it 7 places higher after a considerable promotional spend and they've actually had a load of airplay considering how weak the song is. They've even convinced some retailers to list their album as number 1 today. Not. A. Chance.

12. brett -
Nice to see Coldplay finally at the top, although I find it ironic that if it hadn't become chart eligable this week they would have had Violet Hill back in the top 10! Nice to see Mint Royale dropping so quickly, they should be out of the top 20 by next week.
I'm not taking to Billiam at all, they are so dated and the music is very poor, also as a gay man I am not particularly swooned by them either!
I wonder if NeYo will climb to number 1 then perhaps be knocked off the top by Coldplay when the physical of Viva comes out?

13. -
Someone should make a bootleg with Coldplay and Ricky Martin, it couldn't be worse than Viva la Vida.

Timbaland presents Cold Ricky - Viva la Vida loca... :-)

I'm dying for an exciting UK #1 single. When Katy Perry gets to the top, all the hype will be gone then.

Cruel summer...

14. Yahoo! Music User -
Coldplay and Ricky Martin, would be a great idea, at least, Coldplay would sound decent.

I don't like them, never have done, they are the new REM for today's generation, popular, but, boring.

Roll on the next holiday hit to come out, someone like Kate Ryan, should have success in the UK, she is popular all over Europe.

15. Yahoo! Music User -
I can't be doing with Coldplay. sorry to all the fans out there. Their songs are often interchangeable (as Chris Martin proved on Radio 1's chart show the week before last) In singing a few lines from each of the songs he slipped into Yellow. Just shows you. They're all the same. I'm not loving all these Coldplay songs in the chart (I see Yellow is also back at no.80)

So now they have had a number one, we need Depeche Mode to have one. Bless them, forty odd single released and still no higher than number 4.

16. Ross -
Glad someone mentioned the Guinness Book of British Hit Singles, anyone any idea when the next edition is coming out? i've tried emailing the editor - no response, the website seems to have no new info, the editor mentioned last year that the new edition would be out this year, any help would be appreciated.

17. Ross -
Forget Coldplay and all the othedull bands that never made number one (there could be a reason why Bon Jovi never had a number one single, they just arent that good!)
What I want to see is Gloria Estefan get a number 1, hell a top 5 hit would be nice, interesting factoid: Gloria Estefan is the most successfull act ever to not have had a top5 hit, she peaked at no.6 3 times i believe. although she did make no.3 finally with Dr.Pressure, the remix with Mylo/Miami Sound Machine a few years back! Bring back GLO!

18. Yahoo! Music User -
Sorry Ross, but Gloria reached no.4 with 'Heaven's What I Feel' in June 1998!

19. Yahoo! Music User -
though I wonder who the artist is that has had the most singles without a top 5 hit? The general consensus for an act with the most singles not to have a top 10 hit I believe goes to AC/DC, but I dont know top 5.

20. Yahoo! Music User -
Q. Which act has had 6 US number one singles, but never been higher than number 6 in the UK?
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