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Week Ending July 4th 2009 - Part One (Michael Jackson)

Posted Sun 28 Jun 2009 7:35PM BST by James Masterton in Chart Watch UK

It doesn't require me to point out that the cynical industry view of death being the best career move an artist can make has time and time again been shown to be perfectly correct. Past deaths of superstars such as Elvis Presley, John Lennon and Freddie Mercury have instantly resulted in surges of interest in their work and vastly increased sales for recordings which all of sudden have become must-own, despite being available for years and having sold countless millions already.

Back then it took time to get the extra product into the shops to capitalise on this demand. Not so in the new digital age, and so as a result the death of Michael Jackson last Thursday could hardly fail to have a dramatic impact on charts around the world, so much so that most of the other hits of the week are reduced to little more than a footnote.

As you might expect, it is on the singles chart that the impact is felt the most. The news broke too late in the week for these posthumous sales to have too dramatic an impact on the upper end of the chart, but his sales were strong enough to ensure that the mourners download of choice 'Man In The Mirror' storms to Number 11. It is an appropriate but nonetheless surprising choice of track for people to focus on. The fourth single to be taken from his 'Bad' album, despite topping the American charts with ease, the track was a rather surprising chart failure here, failing to climb higher than Number 21 when released here in February 1988. When the program of dualdisc re-releases of his old hits sent a string of Jackson hits back into the charts back in 2006, 'Man In The Mirror' was not one of them and indeed its only other chart outing since then was a brief Top 75 entry at the back end of last year following the celebrated Diana Vickers rendition of the song on X Factor. To further add to the puzzle, it was one of just two tracks on 'Bad' that Jackson himself did not have a hand in writing, the song penned by Siedah Garrett and Glen Ballard. Nonetheless out of all his hits, the song's message about making the world a better place one step at a time by improving yourself seems an appropriate way for fans to express their love for the fallen star.

'Man In The Mirror' is joined on the Top 40 by 'Thriller' (Number 23), 'Billie Jean' (25), 'Smooth Criminal' (28), 'Beat It' (30) and 'Earth Song' (38) thus giving him six concurrent hits and a hugely significant modern day record. Technically the record for most complete domination of the Top 40 belongs to Elvis Presley, who during the course of two weeks in November 1957 was listed in no less than seven different places on the NME chart - itself just a Top 30 at the time. This total was however inflated by the presence of three b-sides which had been given chart runs alongside their respective lead tracks. Hence his seven hits actually consisted of just four different records. Four Top 40 hits at once has until now been considered the modern day record to beat, a total achieved by John Lennon in 1981, The Jam in 1982 and Oasis in 1996. Needless to say there is always an exception - that being the week of February 19th 2005 when the Elvis Presley re-release programme was in full swing. Despite the limited edition nature of the week by week releases, The King still managed to occupy six slots in the Top 40. At the very least this is a record equalled by Jackson.

In all there are sixteen different Michael Jackson singles occupying places in the Top 75, their numbers swelled by three further Jackson 5 oldies ('I Want You Back' leading the way at Number 55) and one further Jacksons track ('Blame It On The Boogie' creeping in at Number 75). That makes for no less than 20 of the 75 biggest selling singles in the UK this week which feature Jackson either as solo or lead singer. Whichever way you look at it, this sets a brand new record. It eclipses the previous benchmark of 13 set on February 5th 1982 when The Jam had an 17.33% share of the Top 75 following a mass re-release of their entire catalogue following their split.

As you might expect, the Jackson clean sweep of the album chart is a little less pronounced, by and large due to the less than prolific nature of his later recording career. Nonetheless he does top this chart, 2003 compilation 'Number Ones' leaping to the top of the pile, its first appearance at Number One since its original release five and a half years ago. Lower down he also has 'Thriller' at Number 7, 'King Of Pop' at 14, 'Off The Wall' at 17, 'The Essential' at 20, 'Thriller 25' at 45 and 'Bad' at 59 for a grand total of seven chart albums. Although an impressive number, this is still a long way short of the grand total of 12 Top 40 albums charted by Elvis Presley on September 10th 1977 just after his own premature demise.

As one final aside, it is worth noting that the presence of so many "golden oldies" on the singles chart has had the effect of skewing the average age of the recordings it contains to make this far and away the "oldest" list of current hit singles ever. Four of the charting Jackson singles are former Number Ones, and adding to that the presence of 2009 chart-toppers by Lady Gaga (2), Calvin Harris, Tinchy Stryder, Dizzee Rascal, Pixie Lott, Black Eyed Peas, David Guetta and naturally this weeks debuting chart-toppers La Roux it means that no less than 13 of the Top 75 singles this week are either current or former Number One hits.

It seems almost inappropriate to talk about more contemporary happenings in the same posting, so a full account of the "real" hits of the week will appear here shortly. Finally for those interested, I've dug into the archives for every word I ever wrote about Michael Jackson singles between 1992 and 2003, and you can find the collected musings here. Enjoy your memories of the man who, love him or hate him, was one of the biggest global superstars the world has ever seen.

34 Comments

1. Rich -
The outstanding domination of the charts by Michael Jackson just 3 days after his death shows what an important person he was in the entertainment world. He is truly second to none.
Let us celebrate the legend that we have cruelly lost. No one can replace him. His voice touches your heart and his dancing keeps you thrilled. May his music continue to inspire us all.

GOODBYE MICHAEL JACKSON

2. D -
it has been an amazing few days- watching the MJ tsunami roll up the i-tunes chart- continued controversy surrounding his death should keep the sales momentum for a few more days

3. irelandam -
What a legend Michael Jackson is. We knew this before he died. I had my tickets for opening night, and I hope his death will bring his music to a new generation of fans. Even my 7 year old daughter wants to watch his videos and hear his songs. As he sang himself "Speechless, that's how you make me feel"

4. grumpyoldgit.com -
"Four of the charting Jackson singles are former Number Ones, and adding to that the presence of 2009 chart-toppers by Lady Gaga (2), Calvin Harris, Tinchy Stryder, Dizzee Rascal, Pixie Lott, Black Eyed Peas, David Guetta and naturally this weeks debuting chart-toppers La Roux it means that no less than 13 of the Top 75 singles this week are either current or former Number One hits".

Add to that "Sex on Fire" by KOL and it makes 14.

5. Yahoo! Music User -
Any chart that has MJ in the top 10 and claims to represent what people are buying all week is a massive fiddle. Yes he died Thursday, but most woke up to the news Friday. I doubt anyone started downloading in any numbers till Friday night. Plus loads people were at school or at work. The only real sales came Saturday. So the trickle that hit the 40 was one day of sales. Anybody would be hard pressed to sell 40,000 copies on download a day! (The same could not be said about CD sales judging by the albums). So all in the ten this week were safe even before MJ died.
Too many, including Mills on the 40, seem to think that because people can download a record. it can be number one the day after an event. It's as though the top list had by magic appeared at 3.59!
The moral for future artist(s) with a back catalogue is to go to the sprit in the sky on Moday, that way you be certain to get a big selection of hits in the 40!

6. Iain -
Graham - I totally agree with you. My prediction I posted last night wasn't far wrong, although the impact on the singles chart was marginally greater than I thought it would be. I based this purely on looking at the itunes chart. (I do not subscribe to MW to get midweek updates)

I thought Scott Mills was unprepared for the chart show on R1. He suggested that Michael Jackson tracks would dominate. He touted Billie Jean for number one - It missed the top 20. By the time he got to the top 10 he was still making out there were more Michael Jackson tracks to come. But anyone with half a brain could deduce that the one new entry left was La Roux.

They left the top 5 albums much later than usual to give the effect the chart was all about MJ. When they announced David Guetta was at 2, the casual listener would be expecting a Jackson track at number one. I think Radio 1 did the chart a massive injustice today.They should've left the hype to next week when MJ might have a track or 2 in the top 10.

7. Duggy Day -
When a music icon falls the world reacts, and that is all too evident again in the international music scene at the moment.

Many of MJ's fans were expecting a meteoric comeback with the concerts in London only weeks away.

And many fans around the world were hoping that a massive world tour would happen after that, myself included. Even though I saw him live in Singapore just over a decade ago.

Perhaps we expected to much from him. Now we can only 'Remember The Time', that he gave us thru his amazing body of work, and what a great time it was!

DJ Duggy Day

8. C -
Michael Jackson isn't completely absent from the Top 10 - he's namechecked by Kanye West on the Keri Hilson track.

9. David -
Having downloads sales available immediatly should allow enough time for people to buy into MJ for this current chart. Candle in the Wind, let's not forget sold 658,000 in one day and was released on a Saturday to get to #1. The week's build up for pressing could have helped build awareness - something that wouldn't happen in the Download era.

The instant nature of downloads for MJ is over. Anything this week are delayed purchases, so I reckon he will not get many more top 40/ higher places than he already has - splitting his sales into 2 weeks.

10. D -
continued rumour and speculation surrounding MJs death should add momentum to sales. I watched the tracks enter and climb the i-tunes chart over the weekend. from zero tracks at 1am on Friday morning reaching a peak of 47 tracks late on Saturday evening. An amazing record- 47% domination! Who in their right mind would think the chart could be fixed to include Jackson tracks? and if your going to fix it do it right lol- make him no1- what an idiotic statement. Surely the only way this record will be broken is when the Beatles back catalogue is eventually made available on i-tunes or if Madonna meets an untimely end

11. Adrian -
james masterton how u doin and wot u getin up to now adays

12. D -
interesting fact: http://www.digitalspy.co.uk/music/a162575/jackson-death-sparks-historic-sales-rise.html

13. Yahoo! Music User -
Post 12. It's much easier to go into a shop to buy a record then it is to download. For one thing you don't need to have a clue how a computer works, not alone the fact you need broadband. Had MJ had a cd in the shops it would have cleared a massive amount that day, if the shops had enough!

Don't agree on the 40 not being flooded next week, nor have we finished with the King of Pop. For one thing I'm sick of MJ STORY on every channel. That will persuade people to buy, then the download sites themselves are pushing his tracks big time, retail charts will then help even more. Yahoo for instance don't put a download option on for nothing!
Lastly MJ fans will try to push the tracks they like up there.
I even noticed piles of Jackson stuff appearing on E-Bay and the marketing will continue....
Don't forget the funeral, rumours around to big (or even bigger) as Diana's. If we get the TV coverage, any music will be bigger as a result of downloads.
What next? Simple! the artists tributes. Like Roxy with Lennon's song. There will be a lot of black acts who will either want to cover a song of his or come up with something about him.
As our friend said the explosion has happened now get ready for the wave....

14. this charming man -
Post 12: the Elton atrocity sold so much because it was 1 song and it was for charity and heavily advertised/promoted. Jackson doesn't have a specific song promoted, he is just dead. People are moved for whatever reason to buy their personal favourite track/album, and I am sure the collective sales add up to much more than 'Candle...' did.
I am quite happy with my copies of Off the Wall and Thriller and if I come across a cheap copy of Bad I might get it as I am a closet fan of 'I just can't Stop Loving you'
I do wonder why people are buying Man in the Mirror, hardly a classic and not even written by him.

15. Iain -
Yes, why are people buying Man in the Mirror? It appears to be well ahead of any other MJ track.

Thank goodness Jacko got number one album this week. Because all the hype in the press about his chart domination certainly didn't materalise in the upper reaches of the singles chart.

16. Yahoo! Music User -
Mills might have hinted for the reason Man in the Mirror being high. Diana of the X-factor sang it and it might have stuck in the minds of the young fans. However it is a song most people link with the way MJ was as a person.
Mind you can't understand why Ben is up there too. It is about a rat you know!

17. Yahoo! Music User -
Could the reason for Man In The Mirror's choice as the track most people single out for download be that it's not on the "Number Ones" album that is at the top of the album chart - and the cheapest available hits compilation at £5.

People buy it as a bargain then realise it doesn't have the song "that nice Diana did on X-Factor" so download MITM individially.

18. Lisa C -
im a sexy hot woman on
http://www.tagged.com/profile.html?uid=5422332129

19. Adam -
Can't believe James described the wonderful "Gone Too Soon" (incidentally, included on the Diana Memorial Album) as a dirge. Surely this is the most appopriate track that people should be downloading.

20. James -
Graham - "The moral for future artist(s) with a back catalogue is to go to the sprit in the sky on Monday, that way you be certain to get a big selection of hits in the 40!" - its not Michael's fault that he died on the "wrong day" of the chart week for you. He didn't choose to die you know (i hope)...besides, even if he did die on the day you wanted him to die just so you could watch some of his back catalogue in the top 40, he's not going to be around to enjoy it is he? The day on which anyone dies, celebrity or not, is irrelevant. Surely the important thing is someone you know or care about has just died. So what kind of message are you sending out to celebs? make sure to die on a monday otherwise you won't get a few chart hits? how disrespectful of MJs memory! I'm sure the last thing his family cares about is how many of MJs tracks will return on international singles charts! Its not gonna bring him back is it?

iainholmes81 - "I think Radio 1 did the chart a massive injustice today.They should've left the hype to next week when MJ might have a track or 2 in the top 10." so you're saying we should not care about MJs death until next sunday, and neither should Radio 1? just because the MJ songs aren't as high in the charts this week as you want them to be? Again, disrespectful! MJs death is a huge thing in the media, and even Fearne and Reggie, if they had done the show, wouldn't have acted so disrespectfully regarding his passing. They wouldn't of been able to continue the show and occasionally mention an MJ track as if nothing had happened.

In short, these 2 statements really upset me when i read them. They gave the impression that all they care about is seeing a few MJ tracks high in the Top 40, and don't give a monkees about the event that sparked the top 40 appearances: Michael Jackson's death! or at least, we shouldn't care/hype up about his death until this weeks chart week is over. what horrible things to imply! I'm sorry that this weeks chart is so "dissapointing" for you 2, but i'm more concerned with the upsetting fact that Michael Jackson is dead. I don't care if his death breaks any records or he completely dominates the top 10, as long as his musical talents are remembered in years to come.
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