Muzu sign up fourth major
As previously reported, music videos can be accessed on-demand via the MUZU.TV website, plus users can set up their own 'channels' and playlist the videos they like to watch. Those channels can then be accessed by a user's friends via their own MUZU channel, or by the user embedding their bespoke version of the MUZU player onto their own websites or social network profiles.
Labels, artists and media are also encouraged to set up their own channels and upload their own content, earning a share of advertising revenue whenever their original content is viewed, whether that is done so via their own channel, the central MUZU website, or if and when other users playlist their content onto their own personal players.
Confirming the
licensing deal with Warner, MUZU CEO Ciaran Bollard told CMU: "This is
great coup for MUZU users given we are one of the only video services
to have deals with all four majors and strong support and
representation from the independent sector. Warner has really embraced
MUZU and truly recognises that a partnership is more than a license and
will be working closely with us to co-market and syndicate the artist
video content to drive new revenue opportunities".
Warner's Business Development Director, Noel Penzer, added: "The fact
that music videos engage a huge, diverse and passionate online
audience, covering a wide range of tastes and behaviour, makes a video
platform built around music an attractive proposition to artists,
labels, fans and brands alike. A highly flexible and easy-to-use site,
MUZU is a first-class music experience which puts the relationship
between fan and artist at its core. It enables people to interact with
music content whilst ensuring that artists and their music companies
share in the value created".
