Radiohead Give Shelter
Posted Wed 11 Feb 2009 5:01PM GMT by Johnny Famethrowa in Touching The Void
Thom Yorke and Johnny Greenwood were joined by the University of Southern California marching band for an ear and eye-popping rendition of "15 Step". Away from the glitz, this week they also helped launch an advertising campaign to support Shelter, the UK homeless charity, lending the song "Videotape" to a moving commercial highlighting the escalating property crisis amid the global credit crunch. Entitled "House Of Cards", the initiative will be seen across London on billboards and on national TV, with an estimated 75,000 homes set to be repossessed in 2009, while nearly two million households await social housing.
Speaking about the terrific clip, which you can see below, Radiohead explained: "We have always been big supporters of Shelter and believe that now more than ever Shelter urgently needs help and support to keep up its vital work. ‘Videotape' is the perfect track to support the ad so we decided to let Shelter use it in the hope that it will help make a real impact." Samantha Morton, star of "Control" and "Minority Report", voices the commercial, a contribution reinforced by the fact she used to be homeless. It's a great piece of work but, more importantly, a really important cause. For more information, visit www.shelter.org.uk/cards.

