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Have you ever seen Liam Gallagher in the same coat twice? Doesn't he always seem to be sporting a brand new haircut? How often have you clocked him in the British press staggering down the street laden with designer purchases, when he should be in the studio or onstage? Clearly, here is a man in love with fashion, a fact confirmed today by news that the Oasis singer is to launch his own clothing line.

Pretty Green is named after a song by The Jam and looks to be a venture Liam is going to take very seriously. "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool, if they don't, they don't", he explained. "I'm not gonna be putting anything out, unless I'd wear it", he continued, before insisting: "Clothes and music are my passion. I'm not here to rip anyone off and I'm not doing it for the money either. I'm doing it because there's a lack of stuff out there of the things I would wear".

Although there are yet to be any official designs released for the range, it is expected to feature only limited edition product across the entire clothing spectrum, all of which will apparently be subject to the rocker's final approval. "Pretty Green is an up-front, straight talking, classic clothing range owned, founded and designed by Liam Gallagher", according to www.prettygreen.com. The first fruits will be revealed in June, with an exclusive pre-sale scheduled for members. Meanwhile, Liam has issued the following video message, announcing his new venture...