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Coldplay’s Delicious “Strawberry”

Posted Tue 21 Jul 2009 11:51AM BST by Johnny Famethrowa in Touching The Void
Almost 25 years ago, Pete Gabriel put together the ground-breaking video to "Sledgehammer", setting a new bar for visual mastery in pop. Exploring the emerging techniques of claymation, pixilation and stop motion, the promo's genius reaches its natural conclusion this week with the release of Coldplay's spectacular "Strawberry Swing" promo. The fourth single to be taken from "Viva La Vida" this is, by some distance, the best video from their latest album.

Put together by Shynola, a group of visual artists famous for their work with Beck ("E-Pro"), Blur ("Crazy Beat"), Junior/Senior ("Move Your Feat") and Radiohead ("Pyramid Song"), it sees frontman Chris Martin as an animated superhero attempting to keep his head above water in a fantastical world drawn entirely in chalk. All trussed-up in a suitably daft costume, the singer is captured in all manner of scrapes as he bids to enter heaven and save his damsel in distress. Perhaps Gwyneth might want to take a look at this...

14 Comments

1. Yahoo! Music User -
I think this track will take a bit of getting used to, the music seems to be louder than the vocals..... Video is differnt I suppose.... Still, can't wait to see them live in Lancashire 9th September... Whoop Whoop!

2. Darren -
I love the way coldplay have'nt left the path of what they r all about not like some bands out thier.

3. Ken -
Great track, great album, great video, great band (if you dont take X and Y too seriously)

keep it up!

4. Dana -
Heather "Anika" Dressler's coooold shot at the Grammy's has laid me under the table but I'll be back in the saddle, and in London, loves, so don't despair Lawyers are working on it now and Coldplay, I'd appreciate you telling of what Strawberry Fields is, an orphanage my husband was in outside of Liverpool where Aunt Mimi put him, meanwhile after grow'in up between Botoman House in Stamford, Conneticut and with the Allman Bros Band, Papa Duane Allman and Dixie Reynolds Franzen put me in an Orphanage called S.C. Johnson and Co in Augusta, Ga. and I have lived a plight real similar to John's.
The Greens adopted me and I want ya'll to know that the longriano Heather 'Anika' Dressler had nothing to do with the production of Peaceful, Antique Rose, Eternal Garden/Ressurection Love and she made up that Green Green
Bull [profane]! I am DANA LENNON 7 ALLMAN GARCIA,
14 ALLMAN GREEN GARCIA the other one or due to the name given at the ceremony of the wedding in Roswell, Ga to
Garcia, me and the 3 other girls, we were named together,'
Dana Jubilee Daisy Sunshine Green Allman Garcia right before
that woman put an Ice Pick in my brain and I was medivaced by Stuart Sutcliffe's Sgt Pepper's Lonely Heart's Club Band to Columbia University Hospitol in New York with a severe injury to my brain man, I'm not to be defrauded by Francis Dressler.
The whole thing is a [profane]ing conspiracy of this family of killers from Bilouxi, Mississippi, the damn Dresslers. I'm real upset and it's all I needed considering that I have had to cope with the death of my son and now, my daughter by Uncle Gregory Lenoir Allman.
Peace to you, Dana Lennon
7 Allman Garcia
14 Allman Green Garcia
the other one


Apple, Majestic or
Dana Jubilee Daisy Sunshine Garcia

5. adam -
THERE CRAP VSTUK UP PRIK,S

6. lizzie -
I do believe that is a very clever video . Love the song to !!

7. NIkki -
I'm one of coldplays biggest fans, i really want to see them live just haven't been able to afford it but hopefully will be able to soon.

8. Sophie -
great video, love this song its one of my favourites off the new album!

9. Irwan -
get dude it`s trouble machine it`s an unavailable

10. Irwan -
??????unavailable

11. getotto3000 -
www.myspace.com/survillo

check it out....electroacoustic downtempo

12. Yahoo! Music User -
love this song and the video prity kl as well

13. Yahoo! Music User -
unavailable,as for gracia who wants to listen to ah amos fake!

14. GulliverB -
I couldn't watch it why is that ?????????????? It says unavailable
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